Expanding EU facilities to meet growing demand

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Expanding EU facilities to meet growing demand

Scott Wells, General Manager of MicroCare bvba. Source: MicroCare
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In response to the increasing demand for its critical cleaning, coating and lubrication products, MicroCare Europe bvba has expanded its facilities in Belgium to provide the additional capacity required for its business growth.

The new 350 m2 facility is close to Brussels, which means it is ideally located to better serve the growing base of customers in industries such as electronics, precision cleaning and fiber optics. The logistical space will be dedicated specifically to meet the demand for the European marketplace.
Scott Wells, the company’s European General Manager, said, “We are all very excited about the opening of the new warehouse in Belgium. This expansion reflects our growth and our position as the market leader in cost-effective and environmentally-progressive critical cleaning products.”
The warehouse expansion will aid the company in serving European customers from one large, efficient and centralised unit. With the new warehouse online, the growth and distribution of their products to customers throughout Europe can be supported more efficiently and with shorter lead-times. The new facility also offers exceptional security features and separated handling of in-bound and out-bound goods, delivering efficiencies.
“We simply had outgrown our previous building, making us less efficient and minimizing our goal of delivering great customer service,” added Mr. Wells. “The new premises give us both increased efficiency and gives us the flexibility to expand further even more. Customers will notice the difference.”
As companies understand the benefits and complexities of critical cleaning, such as the need for “greener” products, MicroCare Europe has seen rapid growth in the customer base across Europe and around the world. This new facility is just one example of the numerous changes that the company is making globally to ensure it remains at the forefront of the technology and ahead of customer requirements. Specifically, this expansion coincides with the opening of the two new facilities in the US. Most recently, a state-of-the-art 1,500 m2 manufacturing space was inaugurated in New Britain, CT, USA. This additional space includes a manufacturing space, a QC lab, offices and a small logistics area. That facility is already working with two shifts of workers every day. Additionally, the company recently added a 10,000 m2 global logistics center in the same area.
MicroCare Asia, the subsidiary serving China and the Pacific rim, has just completed expansion of the distribution centre in Singapore. This growth was driven by enhanced customer demand in South East Asia, as well as, the Middle East.
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