electronica to add an additional hall Exhibitor interest is high - EPP Europe

electronica to add an additional hall

Exhibitor interest is high

The International Trade Fair for Electronic Components, Systems and Applications is getting closer, and exhibitor demand is enormous. As a result, the upcoming electronica from November 8 to 11, 2016 will feature an additional hall and will then occupy a total of 13 halls at the Messe München trade-fair center. However, that is not the only new development at this year‘s international trade fair.

Angela Marten, electronica‘s Exhibition Director, is pleased: „electronica is taking the needs of the industry into account with an additional hall as well as with new elements such as the Embedded Platforms Village and the electronica Start-up Platform.“ The most rapidly growing sectors are Semiconductors, Power Supplies as well as PCBs and other circuit carriers and EMS, followed by Embedded Systems. Angela Marten explains: „Adding another hall to electronica gives exhibitors an opportunity to increase the size of their stands and allows us to include new exhibitors.“ As a result, the hall assignments have been changed: The sectors for PCBs, other circuit carriers and EMS will occupy two entire halls, i.e. B4 and C4. Hall C4 is located directly next to the North Entrance, giving visitors quick and easy access to the latest product developments and innovations. Power Supplies are the focus of exhibits in Halls A2 and A3. And Electromechanics/System Periphery is moving into Halls B2 and B3.

Trends in automotive electronics
In the future, mobility will be shaped by developments in automotive electronics: Smart lighting, autonomous driving and connected vehicles — to name just a few catchwords — are closely related to electronic components and software developed around the world now and in the future. The Trade Fair for Electronic Components, Systems and Applications will shed light on the latest developments. Experts will also discuss the industry‘s latest challenges and developments at the Automotive Conference and the Automotive Forum.
Automotive electronics is on the rise around the world: According to the German Electrical and Electronic Manufacturers‘ Association (ZVEI), global demand for semiconductors for automotive electronics was worth nearly 35 billion dollars in 2014. Expert knowledge at the Automotive Conference „Automotive“ will be a focal point of electronica again in 2016. On November 7, the day before the fair begins, leading managers and experts will meet at the electronica Automotive Conference to discuss the industry‘s key issues. The main topics of this year‘s lectures are safety, automated driving and interior electronics. Steve Nadig from Daimler Trucks North America has agreed to give a keynote address on „Autonomous Trucks: A Global Perspective.“ In another keynote address titled „Automotive meets CE,“ Dr. Ludger Laufenberg (Kostal) will explain how autonomous driving is effecting interior electronics. And Dr. Reinhard Ploss (Infineon Technologies) will examine the current role of electronics in the automotive industry in a keynote titled „Semiconductors as a key enabler for the transition of the automotive industry.“ Another conference highlight is the concluding discussion on „The Secure Connected (Self-driving) Car.“ The participants in that roundtable discussion are Dirk Wollschläger (IBM), Lars Reger (NXP Semiconductors Germany), Dr. Thomas Wollinger (Escrypt) and Manfred Bauer (Flexera Software). The electronica Automotive Conference enjoys the support of Hamamatsu, Infineon Technologies and NXP.
The conference‘s topics are also reflected in the program of the electronica Automotive Forum. Whether it comes to partially or fully autonomous driving, new interior and exterior light functions or improved connectivity: New technology is changing the development world in the automotive industry more dramatically than ever. That is why the Forum not only presents the latest solutions and products from the industry‘s various sectors, but also gives visitors a look at the challenges of increasingly interdisciplinary collaboration in the future. In more than 130 events including panel discussions, technical lectures and roundtable discussions, participants will find out what current market and technology topics are moving the industry.
As always, exhibitors from around the world are expected to have a number of innovations on display. For example, semiconductor specialist NXP invites visitors to take a test drive into the future. In cooperation with Siemens, Honda and other partners, the company will present technologies that prevent accidents, reduce traffic and CO2 emissions and make drivers‘ lives easier. They are based on high-resolution radar systems the size of a stamp and compact communication devices in the vehicle that communicate with intelligent traffic lights and signs in real time. Cyber security is also a focus topic.
Renesas will provide some excitement at its stand with the electric-drive Artega sports car, which showcases a range of applications driven by its versatile and scalable R-Car, RH850 and RL78 products. With Renesas‘ comprehensive infotainment demo, visitors will be able to view a panorama using multiple displays and see how the application seamlessly moves between and across the monitors. They will also see how augmented reality boosts safety and convenience with an ADAS demo, which shows the surround view around the car based on Renesas R-Car SoCs and features an overlay of mirror and driver monitoring.
Trends in the embedded sector
Embedded is one of electronica’s most important focal points. The last time that the fair was held, 35 percent of its 73,189 visitors came from the sector for hardware and software development. Besides the Embedded exhibition sector in Hall A6, the Embedded Platforms Village is another visitor highlight where companies can demonstrate their know-how. Visitors can also expand their technical knowledge within the scope of the conference and forum program.
The new Embedded Platforms Village gives the Embedded sector an additional highlight. Companies participating in this joint exhibition stand can present their know-how and share their knowledge with the community at the Embedded Platforms Conference. From chips and components to tools and software to circuit boards and modules for various applications: The electronica Embedded Forum will present a diverse range of technologies, trends and product innovations that pertain to the latest issues and challenges. The focus of this year’s presentations will include IoT, industrial electronics and automation. The event primarily addresses designers, technical specialists and technical managers. The conference takes place at the Press Centre East on November 9 and 10.
The international trade fair‘s new start-up area
Start-ups provide important impetus for economic and employment growth. But they often face major challenges when it comes to finding the right partner for their own ideas or securing financing. Organized in conjunction with „Elektor“ magazine, the electronica Start-up Platform gives the fair a new forum that brings the concentrated innovative strength and solution expertise of start-ups together with interested industries at a single location.
With more than 2,700 exhibitors, the fair gives start-up companies access to plenty of potential business partners and investors and allows them to present their innovative ideas, projects and products to international industry representatives in pitches, demonstrations and personal discussions. What is important when taking first steps, how can companies secure financing, and what should start-ups pay attention to? A special lecture program will give participants answers to these questions and more. For the first time ever, the electronica Start-up Award will be presented.
IT2Industry with own exhibition space
After its successful launch as a conference that was held in conjunction with electronica in 2014, IT2Industry will present products and services that pertain to the Internet of Things at this year‘s fair. Among other things, the International Trade Fair and Open Conference for Intelligent, Digitally Networked Working Environments will cover topics such as the smart factory, M2M communication, industry software and systems, big data (the Cloud) and industrial IT security. IT2Industry takes place at the Messe München trade-fair center at the same time as electronica, i.e. from November 8 to 11.

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