The specialist electro-chemicals manufacturer, Electrolube, has announced the launch of its website. Months of work have been dedicated to researching how and why people visit the website and the content has been restructured to assist visitors with application-based searches. As reliability and performance are key factors for manufacturers looking to transform their end-products, the company has focused on the numerous and varied application requirements of different industries to improve search results for customers. The content is now focused on sourcing an appropriate solution for customer applications. A new product selection tool has also been developed to make narrowing down products even easier and a wider range of samples are now available for encapsulation resins, thermal management products and conformal coating solutions.
Electrolube also highlighted their rise in global growth by appearing in an new way at this year’s productronica, where they occupied their biggest stand space ever. The company has transformed their exhibition stand to reflect their stance as a complete solutions provider of electro-chemicals worldwide. The design featured a large LED wall and lots of open space for engaging with visitors of all nationalities. The stand was also entirely paper-less and all information were presented using touch-screen technology, which is linked back to the new website.
Ron Jakeman, Managing Director, comments, “Since the company’s global rebrand 6 years ago, Electrolube has gone from strength to strength. Due to the extensive number and variety of issues that we are presented to solve, the new website and exhibition stand now reflect our strong global capability as a complete solutions provider of electro-chemicals. We have made significant investments in leadership talent, centres of R&D excellence, cutting edge laboratories, expanding our manufacturing facilities, extending our geographical footprint and developing new product innovations that really meet the demands of our customers. Our investments, expansion and international collaboration with leading OEMs have enabled us to firmly position ourselves in the market as a reliable and trusted solutions provider at every stage of design and production. Now in its 78th year, Electrolube has always had a clear vision of the future and has consistently adapted its strengths to stay relevant and ahead of the curve, even with the rapid rate of technological change. The new application-based website and vast, newly designed stand at productronica signal a new era for Electrolube and with the consistent development of innovative specialist chemical solutions, we are set to broaden our customer base even further and successfully increase the reliability and performance of our customers products globally.”
The company recently announced a 90 % increase in growth of its manufacturing operation in India, the opening of its larger new manufacturing facility in China and was recently awarded the new global standard for Occupational Health and Safety, the ISO 45001. Electrolube has developed 6 new UV cure conformal coatings, which rapidly speed up production, and a new range of thermal gap fillers. These products were launched at the tradeshow, where visitors met the team and saw the UV cure coatings in action via live demonstrations.